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What is this SPF and DKIM authentication all about?

Pepipost requires some TXT records to be updated on your DNS. What does that mean? Why is it important to have SPF and DKIM authentication? Learn below.

Once you have added a sender domain in Pepipost, the system asks to configure two TXT records on your domain's DNS. The primary objective of adding these records is to authenticate Pepipost servers to send your emails.

SPF (Sender Policy Framework)

The first TXT record is to verify the ownership of your domain and authenticate your domain to send emails using Pepipost. This verification/authentication will be done once you successfully add the record in your domain's DNS setting and hit the Check DNS Records button.

SPF (Sender Policy Framework) is a simple email validation system designed to detect email spoofing.

DKIM validation

The second TXT record which the system asks to add is primarily for DKIM validation (Domain Key Identified Mail). It is a method to validate the authenticity of email messages. Incorporating SPF & DKIM into your DNS settings help you to improve your email delivery.

What's next, once I have completed the DNS settings?

Once you have added the TXT record successfully and hit the "Check DNS Records" button, you are actually done with the domain verification.

All verified sender domains will be automatically sent to our Compliance Team for review. Once it is approved by our team, you can start using this sender domain for sending emails. Generally, domains are reviewed within 1-2 hours of submission, however, during peak hours it might take up to 12-24 hours.

We consider many factors while reviewing a domain. Some of the possible reasons for not approving a domain are:

  • Domain doesn’t have a website representing its core business area.
  • Domain is getting redirected to some other website which is not associated with the same owner.
  • The content of the website seems to be phishing or belongs to a business which is under our blacklisted list.
  • There is no subscription/signup form on your website or if it’s there then it’s not functioning.

Note:

You can also opt for Fast Track approval to speed up the review process. This option will be activated for the verified domains only.

Related Resources

What is this SPF and DKIM authentication all about?


Pepipost requires some TXT records to be updated on your DNS. What does that mean? Why is it important to have SPF and DKIM authentication? Learn below.

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